1.
Be informed
Update
yourself with the trending topics on Twitter. Trending topics are the
most talked about subjects worldwide. Follow your competitors, your role model, whoever you want to target to be informed of what they're tweeting about. Simplified:
Follow & read timeline
2.
Engage
Some
users follow back when they see that you've started following them,
but there are some that play hard to get. Engage in your desired
followers' conversations using the same hashtags they're using to
reach them and other millions of users. For a more direct approach
feel free to retweet their tweet with your comment and they will see
it directly on their time line. Simplified:
Join the conversation
3.
Tweet
Oddly
enough many businesses desire followers on Twitter, but they don't
tweet very much. Going back to the party scenario, I don't know
anybody who has gained friends by sitting in the corner and not saying a
word to a single soul. With that said, make sure you tweet
consistently. Create a tweet calendar if necessary to have a
structured agenda of tweeting. Make sure your tweets are appealing by
adding humor if applicable or connect it to a popular event.
Simplified: Create the conversation
4.
Use (fun) hashtags
Play
around with themes depending on your business, add hashtags and
encourage clients and employees to use them. For example: "Back
in 1999 we used to hand write everything. Thank God for technolog #ThrowbackThursday" *Attached picture of stack of papers with
handwriting on them* Simplified: no
really, use (fun) hashtags
5.
Call to action
Yes,
users need a call to action to be compelled in to
do what you want them to. You may tweet the most awesome
sentence within 160 characters, but a simple "RT if you agree"
can make a huge difference in how many people actually get to read
it. In case you didn't know already, your followers' followers will
see your tweet on their time line if only they hit that RT (retweet)
button. Simplified: Tell them what
to do
These
are simple steps if you have a social media coordinator who monitors
all of this for you. If not you probably won't have the time to
dedicate to it. I offer social media services at a low cost. Feel
free to contact me at 020digitalbelievers@gmail.com