How to Find out if Your Social Media Manager Posseses the Right Qualities

Anybody can sell their social media services in an interview based on the knowledge they have. Knowledge is good, but it's not the number one must-have quality when it comes to managing your social media accounts.

Pro-active

Kony 2012 was one of the fastest growing campaigns on Facebook this year and it was one of the longest lasting ones. Now there's not a sign of Kony on anybody's timeline. One day is like a year in the social media world so timing is crucial. It's crazy how fast trending/popular topics become a thing of the past. If your social media manager is not pro-active there may be lost opportunities to be part of a movement #justsayin

Interest

It's called SOCIAL media not news media or information media. Whoever you hire to manage your accounts and post comments on your behalf should have a genuine interest in your company. After all, they're the ones that will be engaging online every day about your brand. The last thing you need is dry, news-like posts that nobody cares about.

 

Read Mikal E. Belicove's article for "6 Must-Have Attributes of Social Media Managers"

How will you know if they have a genuine interest? Ask them to show you their past work to see if there is a trend somewhere. Also pay attention to the questions they ask. Interest-showing-questions include:

• What have you done so far that has worked or failed? (taking advantage of trial and error)
• What are the demographics of your target audience? (creating the appropriate voice and language)
• What about your company/brand would you like to highlight?
• What events do you have coming up?  
 
"How To Choose a Social Media Agency" will give you some more of these types of questions.

These types of questions will tell you that your social media manager is planning a strategy towards successful social media management. Don't have one yet? Contact 020digitalbelievers@gmail.com for a guaranteed success in social media management for your brand at low cost.

Guaranteed to Gain Engaging Twitter Followers with 5 Simple Strategies

The social media athomosphere is the same one as at a party. Do you want to meet people and gain friends? Walk up to them, introduce yourself and talk. Why can't it be that simple for Twitter? Just as at a social event though, you don't just walk in and yell HELLO LISTEN TO ME EVERYBODY, I'M HERE! You wouldn't do that so let's not do that on Twitter either, noone will listen.

1. Be informed

Update yourself with the trending topics on Twitter. Trending topics are the most talked about subjects worldwide. Follow your competitors, your role model, whoever you want to target to be informed of what they're tweeting about. Simplified: Follow & read timeline

2. Engage

Some users follow back when they see that you've started following them, but there are some that play hard to get. Engage in your desired followers' conversations using the same hashtags they're using to reach them and other millions of users. For a more direct approach feel free to retweet their tweet with your comment and they will see it directly on their time line. Simplified: Join the conversation

3. Tweet

Oddly enough many businesses desire followers on Twitter, but they don't tweet very much. Going back to the party scenario, I don't know anybody who has gained friends by sitting in the corner and not saying a word to a single soul. With that said, make sure you tweet consistently. Create a tweet calendar if necessary to have a structured agenda of tweeting. Make sure your tweets are appealing by adding humor if applicable or connect it to a popular event. Simplified: Create the conversation

4. Use (fun) hashtags

Play around with themes depending on your business, add hashtags and encourage clients and employees to use them. For example: "Back in 1999 we used to hand write everything. Thank God for technolog #ThrowbackThursday" *Attached picture of stack of papers with handwriting on them* Simplified: no really, use (fun) hashtags

5. Call to action

Yes, users need a call to action to be compelled in to do what you want them to. You may tweet the most awesome sentence within 160 characters, but a simple "RT if you agree" can make a huge difference in how many people actually get to read it. In case you didn't know already, your followers' followers will see your tweet on their time line if only they hit that RT (retweet) button. Simplified: Tell them what to do

These are simple steps if you have a social media coordinator who monitors all of this for you. If not you probably won't have the time to dedicate to it. I offer social media services at a low cost. Feel free to contact me at 020digitalbelievers@gmail.com