Anybody can sell their social media
services in an interview based on the knowledge they have. Knowledge
is good, but it's not the number one must-have quality when it comes
to managing your social media accounts.
Pro-active
Kony 2012
was one of the fastest growing campaigns on Facebook this year and it
was one of the longest lasting ones. Now there's not a sign of Kony
on anybody's timeline. One day is like a year in the social media
world so timing is crucial. It's crazy how fast trending/popular
topics become a thing of the past. If your social media manager is
not pro-active there may be lost opportunities to be part of a
movement #justsayin
Interest
It's called SOCIAL media not news media
or information media. Whoever you hire to manage your accounts and
post comments on your behalf should have a genuine interest in your
company. After all, they're the ones that will be engaging online
every day about your brand. The last thing you need is dry, news-like
posts that nobody cares about.
Read Mikal E. Belicove's article for "6 Must-Have Attributes of Social Media Managers"
How will you know if they have a genuine interest? Ask them to show you their past work to see if there is a trend somewhere. Also pay attention to the questions they ask. Interest-showing-questions include:
- What have you done so far that has worked or failed? (taking advantage of trial and error)
- What are the demographics of your target audience? (creating the appropriate voice and language)
- What about your company/brand would you like to highlight?
- What events do you have coming up?
"How To Choose a Social Media Agency" will give you some more of these types of questions.
These types of questions will tell you
that your social media manager is planning a strategy towards
successful social media management. Don't have one yet? Contact
020digitalbelievers@gmail.com
for a guaranteed success in social media management for your brand at
low cost.
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